Unveiling Twitter’s New Revenue Sharing Program for Creators
Twitter has recently launched its “Twitter Creator Ads Revenue Sharing Program,” a significant stride towards empowering creators on the platform. This program is designed for creators who are part of Twitter Blue or Verified Organizations, offering them a chance to earn a share of the revenue generated from ads displayed within their replies.
Surprise! Today we launched our Creator Ads Revenue Sharing program.
We’re expanding our creator monetization offering to include ads revenue sharing for creators. This means that creators can get a share in ad revenue, starting in the replies to their posts. This is part of our…
— Twitter (@Twitter) July 13, 2023
To qualify for this program, creators must be verified users and have accumulated at least 5 million impressions in the past three months. Once Twitter validates a creator’s eligibility, they will need a Stripe account to facilitate payment processing.
This initiative was first announced by Elon Musk in February, stating that Twitter would begin sharing revenue from reply-thread ads with creators subscribed to Twitter Blue Verified. In April, Twitter discontinued its legacy Verification Program, causing previously verified accounts to lose their blue checkmark based on the old criteria of being active, notable, and authentic.
Musk also recently introduced a limit on the number of posts a user can read per day on the platform. This restriction was implemented to combat excessive data scraping and system manipulation.
This move by Twitter aims to attract more content creators to its ecosystem. This comes on the heels of the introduction of Threads, promoted as a potential “Twitter Killer” application by Mark Zuckerberg. Threads achieved a significant milestone by surpassing 100 million sign-ups within just five days, even outpacing the rapid growth observed with OpenAI’s ChatGPT.
It remains to be seen whether Threads will also initiate a “Creator Ads Revenue Sharing Programme,” as it seems to have been inspired by many of Twitter’s initiatives to improve the platform, including the paid blue tick.
Interestingly, Meta had previously introduced a similar ad revenue sharing feature on Instagram Reels for select creators, allowing them to earn money by posting reels.